There are three ways to gain visibility on Page 1 of Google’s local search results: 1. You can pay for ads through Google AdWords, 2. be ranked highly in the 3-Pack, or 3. be one of the top 10 organic listings below the 3-Pack.
Because your advertising budget is vital to the success of your business, you may be wondering which section gets the most attention though? The 3-Pack is the clear winner. Why? It is consistently noticed more often when it comes to local searches. Google ads fall behind both the 3-Pack and the top 10 organic results because people don’t find paid ads to be trustworthy or relevant in search engine results.