If you are a business that sells services locally, appearing in Google Maps Local 3-Pack is the most important thing you can do to increase phone calls, leads and customers as you will learn in this guide.The 3-Pack is a group of three local businesses that appear at the very top of Google search listings, or just below a section of paid advertisements.
The 3-Pack ranks in the #1 position in 93% of Google searches, according to a study by seoClarity (link: https://www.seoclarity.net/how-googles-local-pack-update-has-reshaped-the-organic-landscape-12952/). This makes the 3-Pack an absolutely essential location for your business because it quickly reveals to searchers that you are the most relevant, especially when combined with the right review profile. In other words, it provides an at-a-glance snapshot of your business in a busy world where people making buying decisions based on a) whether they can find your business at all and b) what others are saying about you.
But being ranked highly in the 3 pack goes beyond just visibility or maps ranking for maps rankings sake. In fact, it directly ties into a buying decision.
Research by Google (link: https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/) shows that 76% of people who conduct a local search contact a business within 24 hours, and 28% of those searches result in a purchase of a service. So, when you are ranked highly within the 3-Pack, you are on your way to more phone calls and increased sales of your services.